BÓRA - Product & E-Commerce Launch
Founder • Product Lead • Brand Designer
PMI-Mentored, Hybrid Project Execution
BÓRA is an identity-driven apparel brand and digital product ecosystem built from concept to MVP using a hybrid project management structure. This project represents my real-world application of branding, product innovation, e-commerce strategy, and PMI-aligned execution.
Discovery & Research
The project began with personal discovery and market observation. As an immigrant founder and designer, I explored how identity, belonging, and self-expression shape consumer behavior. I analyzed apparel brands, lifestyle startups, and storytelling-driven e-commerce to understand gaps in emotional connection and brand authenticity.
Problem Definition
Many new fashion brands focus heavily on visuals but fail to build structured product systems, clear positioning, or operational foundations. The challenge was to create a brand that balanced emotional storytelling with real product execution and scalable e-commerce infrastructure.
Concept Development
BÓRA was designed as an identity-driven brand guided by the principles of boldness, pride, and authenticity. The concept evolved into a physical and digital ecosystem that combines apparel, brand narrative, and digital experience into a cohesive product system.
Branding & Visual Identity
The visual system was built around minimalism, softness, contrast, and emotional presence. Typography, logo development, and color systems were designed to reflect the brand’s emotional message while maintaining modern digital usability.
Product & MVP Development
The first product drop was designed as a Minimum Viable Product (MVP) to validate brand identity, pricing strategy, production flow, and audience response. The MVP includes limited apparel designs, packaging direction, and early digital touchpoints.
E-Commerce & Digital Experience
The digital ecosystem was structured to support storytelling, product discovery, and brand expansion. Website architecture, content hierarchy, and user flow were designed to balance emotional storytelling with commercial conversion.
Marketing & Campaign Strategy
Marketing was approached as a visual storytelling system rather than traditional advertising. Campaign concepts explored identity, transformation, and emotional connection through imagery, typography, and narrative-driven content.